Want to grow your email list?
Main rule: DO NOT BUY COLD DATA. EVER.
Even if the cold data is promised to deliver results because it fits your required Mosaic socio-demographic profile, because it has 100% valid email addresses, etc., it is still cold data. Even if the recipients know about you, your company, your products, but haven’t explicitly given you their email address at some point in time, the chance of them hitting a ’spam’ button increase exponentially once they start receiving email from you out of nowhere.
Besides, a cold data list also suffers from list fatigue and level of unsubscribes a lot more than a list of subscribers who engaged themselves in the first place. It also costs more to email to and usually doesn’t provide a good ROI per subscriber.
So, how can you make your money go further?
