I should be using that Twitter thing for marketing

Should you?

Before jumping on the bandwagon, try to figure out if the bandwagon can get you where you are going (or trying to get to). According to one of more recent researches, ‘the top 10% of prolific Twitter users accounted for over 90% of tweets’. Does that mean Twitter is fast becoming a one-way communication tool?

Well, yes and no. Again, just like with SEO, it’s all about content and relevancy. If you are putting out tweet after tweet but aren’t really seeing any increases in conversions or even significant traffic spikes on your website, you might as well lay it off and not waste your time anymore, as tweeting for the sake of it (or because ‘everyone is doing that, so it must be good’) isn’t going to help much.
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Email tracking and readnotify.com

In the process of looking for a way to implement open rate tracking in an in-house created HTML email system, I had a look at readnotify.com. Their web page claims to provide tracking for:

• Date and time opened – by using tracking images, etc.
• Location of recipient (per their ISP city /town) – by the IP address of the recipient’s mail server
• Map of location (available on paid subscriptions) – by the IP address of the recipient’s mail server
• Recipient’s IP address – by the IP address of the recipient’s mail server
• Apparent email address of opening (if available)
• Referrer details (i.e. if accessed via web mail, etc.) – by the receiving mail server headers
• URL clicks – by embedding tracking code into URLs
• How long the email was read for
• How many times your email was opened – by using tracking images
• If your email was forwarded, or opened on a different computer

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